CAPTURE THE MINDSHARE AND THE MARKET SHARE WILL FOLLOW: THE ART AND SCIENCE OF BUILDING BRANDS
"Capture the Mindshare and the Market Share Will
Follow is an insightful, 360-degree book on the next generation of branding,
exploring all the key ingredients you'll need to craft a truly amazing
'mindshare' brand." — Martin
Lindstrom, Branding Expert, and Bestselling Author of Buyology and Brandwashed
Business is built on capturing the market share. But the most successful individuals and organizations know that before they win market share, they must capture the mindshare of their customers – that is, their heads, hearts, trust, and loyalty.
Please make your purchase at one of these online booksellers:
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Through case studies, client success stories, and easily replicable Mindshare Minutes, executive coach and brand strategy expert Libby Gill reveals the Seven Core Mindshare Methods: Clarify, Commit, Collaborate, Connect, Compete, Communicate, and Contribute. You'll learn powerful techniques to:
- Articulate your authentic value in a compelling brand promise
- Confirm credibility to position yourself as the go-to authority in your field
- Align your team's personal brands with the organizational vision
- Master strategies for creating long-term customer loyalty
If you need to influence, attract, persuade, lead, or sell, Capture the Mindshare provides a valuable blueprint for building deep and lasting connections. For executives and entrepreneurs, emerging leaders and established stars, this book can help anyone build a cutting-edge brand in a cluttered landscape, create inspired connections with customers, and propel your employees to ever-greater achievements.
Praise for Capture the Mindshare
"Gill skillfully sums up the intricate connection between innovative business practices that drive organizational success and the human characteristics that create an engaged and inspired workforce. A must-read for any professional."
— Andrew J. Kaplan, President, Worldwide Networks, Sony Pictures Television
"In this remarkable book, branding expert Libby Gill uses her extraordinary experience and know-how, along with her Seven Core Mindshare Methods, to show you how to effectively shape your brand into something that thrives and endures as well as adds unique value to the marketplace."
— Stephen M. R. Covey, New York Times bestselling author of "The Speed of Trust" and "Smart Trust"
"A terrific step-by-step guide for anyone starting or looking to grow their business. Gill lays out the necessary ingredients to craft a brand that resonates with its target and gets noticed - in the right way."
— Heather Wilson, Executive Vice President & Corporate Group Director, Ogilvy Public Relations
“Gill has captured in plain language what we all know...to build market share you need to capture people's hearts and minds. If you want to build your brand and increase market share, you have to read this book!”
— Chester Elton, New York Times bestselling author of "The Carrot Principle" and "All In"
"There isn't, or shouldn't be, a marketer among us who does not search for the emotional connection between their Brand and their Consumer. This book deciphers the emotional state to get you to the treasure of a true and lasting connection with your consumer."
— Dan Ginsberg, CEO Dermalogica
"This wonderful book gets to the heart of your branding and gives you the tools to build lasting fame. Libby Gill takes you into your customer's mind and keeps you there with excellence."
— Joseph and JoAnn Callaway, authors of the New York Times bestseller "Clients First, the Two Word Miracle"
“A clear, easy-to-understand blueprint on building a brand that will make your company stand out from the crowd."
— Veronique Poty, International Business Developer, Northern France Chamber of Commerce
"This book is a phenomenal road map. Each step provides a great working block for building powerful and sustainable brands."
— Said Aghil Baaghil, Brand Marketing Consultant & Author of " The Power of Belonging"