Blog

Why Did I Watch “America’s Next Great Restaurant”?

What ‘captures your mindshare’?  Or, in this case, mine?  Why do you suppose I made a point of watching yet another mindless reality show?  Was it: a)  I heard a great review on NPR b)  I worked in TV for 20 years and can’t help myself c)  I’m a foodie and the TV spots caught my eye All of the above actually.  I am a bit of a reality TB

Playing the Name Game.

Having just come back from a round of visits to East Coast universities with my high school son, Zack, I’ve got college on the brain. So when I saw this article about a college in my home state of Florida, it caught my eye. Continue reading →

New Business Community! Will You Join Me?

I have met the most amazing people through my work. I’m not sure if I can even describe how profound it is when someone reaches out to me because they’ve read one of my books or blogs – and then we become colleagues, friends and mutual fans. It touches my soul to be able to help and support people as they grow, prosper and become “unstuck” in all areas of their lives.

This is why I’m seeking to grow my wonderful community and excited to announce that I’ve started a new business endeavor. I’m now looking for a select group of people to join me. Continue reading →

The Worst Excuse Award…Goes To?

When we’re sick we want nothing more than to stay at home, in bed, soothed by a quiet, dark environment. That’s why most of us have taken a sick day at one time or another. Working when sick is really tough – not to mention you run the risk of others catching whatever you have. Continue reading →

What Inspires Most?

If you’ve heard me talk about branding, you know I’m a fan of the bold moves Zappos CEO, Tony Hsieh, has made to “capture the mindshare” of his customers while creating a mind blowing culture for his employees. Now he’s turned his particular style of innovation (and leadership) to renovating downtown Las Vegas – innocuously inspiring others to jump on board. Continue reading →

Recruit Your Own Support Squad.

As a former entertainment industry executive, I used to attend management retreats at ritzy resorts in Laguna Beach or Palm Springs. The chairman would bring his team from research and development, legal, finance and marketing who would gather to discuss company issues, ending each session with a rousing chorus of the boss’s trademark chant, “Costs down, revenues up!”

While they were focused on the studio’s problems, I’d fantasize about having my own corporate retreat… Continue reading →

Protect Your Brand from a Hack Attack.

It happens to all of us sooner or later. That dreaded You’ve Been Hacked sign appears on your website. If you’ve got a good go-to web team like I do, they can usually fix it in a matter of moments and then fortify your site against future attacks. Continue reading →

Everything Old Is New Again.

Although our youth culture might lead you to believe that the latest, newest or hippest wins the day when it comes to branding, it turns out that just the opposite is true. Continue reading →

Paris Hilton – A Walking Brand Killer?

So even if you could get past the “Do we really need to see more of Paris Hilton?” question, the heiress pretty much proved that she is a walking brand killer. Continue reading →

What Have You Done for Me Lately?

That is, what have you done for your customers lately? No matter what business you’re in, your customers and clients can always use a little extra love. That’s what turns followers into fanatical brand evangelists who are happy to tell others how much they adore your products or services. Continue reading →