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Includes topics covering brand positioning and messaging, naming, marketing, customer service, etc.
Having just come back from a round of visits to East Coast universities with my high school son, Zack, I’ve got college on the brain. So when I saw this article about a college in my home state of Florida, it caught my eye. Continue reading
If you’ve heard me talk about branding, you know I’m a fan of the bold moves Zappos CEO, Tony Hsieh, has made to “capture the mindshare” of his customers while creating a mind blowing culture for his employees. Now he’s turned his particular style of innovation (and leadership) to renovating downtown Las Vegas – innocuously inspiring others to jump on board. Continue reading
Although our youth culture might lead you to believe that the latest, newest or hippest wins the day when it comes to branding, it turns out that just the opposite is true. Continue reading
So even if you could get past the “Do we really need to see more of Paris Hilton?” question, the heiress pretty much proved that she is a walking brand killer. Continue reading
If you’re looking to spruce up your marketing materials, needing to give your brand a little visual boost or simply want to keep up with the “a picture is worth a thousand words” times, this post from Fast Company introduces 5 free tools for getting visual-fied. Continue reading
Call me crazy. But I’m genuinely confused. I completely and emphatically agree with the basic premise of this post – which talks about the key to branding being a ‘connection’. (I mean, come on, haven’t you heard me rant about that before?) Continue reading
I love people who aren’t afraid to be a little out there. In a world of copycats, it’s a joy to see true originals fly their freak flags proudly. The same is true for companies who refuse to succumb to the Dunder-Mifflin-izing of the world and, instead, embrace uniqueness. Continue reading
Have you ever thought about the role sound plays in your brand message? If not, welcome to the world of sonic branding! Continue reading
Choosing what your brand will be and determining what direction your marketing will take are definitely not easy decisions. Even when you get it right, it could work against you, because if you’re lucky enough to hit the bull’s eye, but then choose to stay with the same model year after year, you may be missing valuable new income paths or partnerships. Continue reading
Okay, today’s title is a little tongue-in-cheek. But definitely one of the biggest mistakes you may be guilty of making right now, is that you may not be confirming your credibility persuasively enough to position yourself as the go-to authority in your field. The Yoda, if you will. Let’s assume that you have a ton of amazing information, products and services to offer your clients. In fact, I see stellar authors, speakers, psychologists, real estate professionals, people in all walks of life all the time who, like you, are not experiencing the success they deserve. Why? Because they have not established themselves as the authority in their field, or their cities, or whatever you consider your market to be. Notice I didn’t say an authority in your field. I said the authority. Because I want you to be one of one – not one of lots of people who do something similar if not exactly the same thing you do. My personal mission in life is to stamp out the generic. We’re not generic people or generic professionals. So why … Continue reading
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