Comments for Libby Gill and Company http://libbygill.com Capture the Mindshare Fri, 10 Feb 2012 01:35:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Outgrowing Your Brand – a Risk – or a Necessity? Part 1 by Pipin http://libbygill.com/blog/outgrowing-your-brand-%e2%80%93-a-risk-%e2%80%93-or-a-necessity-part-1/#comment-1285 Pipin Fri, 10 Feb 2012 01:35:57 +0000 http://libbygill.com/?p=1401#comment-1285 Really good tips! I have been tnyirg to find something such as this for a long time now. Thanks for the tips! Really good tips! I have been tnyirg to find something such as this for a long time now. Thanks for the tips!

]]> Comment on New Business Community! Will You Join Me? by Beth Levitin http://libbygill.com/blog/new-business-community-will-you-join-me/#comment-1253 Beth Levitin Mon, 28 Nov 2011 18:12:17 +0000 http://libbygill.com/?p=2788#comment-1253 I would be delighted to attend and will share this information with my friends and colleagues. Beth I would be delighted to attend and will share this information with my friends and colleagues.
Beth

]]> Comment on New Business Community! Will You Join Me? by Maureen Tepedino http://libbygill.com/blog/new-business-community-will-you-join-me/#comment-1252 Maureen Tepedino Sat, 26 Nov 2011 18:52:18 +0000 http://libbygill.com/?p=2788#comment-1252 Congratulations Libby! Look forward to your event! Love, Maureen Congratulations Libby!
Look forward to your event!
Love,
Maureen

]]> Comment on New Business Community! Will You Join Me? by Maureen Tepedino http://libbygill.com/blog/new-business-community-will-you-join-me/#comment-1251 Maureen Tepedino Sat, 26 Nov 2011 18:49:27 +0000 http://libbygill.com/?p=2788#comment-1251 Congratulations Libby! Look forward to your event! My best, Maureen Congratulations Libby!
Look forward to your event!
My best,
Maureen

]]> Comment on What Inspires Most? by Libby Gill http://libbygill.com/blog/branding-101/what-inspires-most/#comment-1222 Libby Gill Sat, 12 Nov 2011 15:48:13 +0000 http://libbygill.com/?p=2775#comment-1222 Hi Karen, I couldn't agree more. As much as we'd like to think we can continually inspire and motivate ourselves (and, of course, we can to some degree), it really does take a team to keep you on track to realizing your vision of success. Thanks for your great comment! Hi Karen, I couldn’t agree more. As much as we’d like to think we can continually inspire and motivate ourselves (and, of course, we can to some degree), it really does take a team to keep you on track to realizing your vision of success. Thanks for your great comment!

]]> Comment on What Inspires Most? by Karen Orem http://libbygill.com/blog/branding-101/what-inspires-most/#comment-986 Karen Orem Fri, 28 Oct 2011 16:21:29 +0000 http://libbygill.com/?p=2775#comment-986 It's a great question Libby. I think people are waiting for someone else to come along and when someone comes along with hope that something can be done along with a deep passion towards it, it in turn motivates others. It can ignite two, then three, and others look at them and say this is what I want and climb aboard. When passion ignites, things move forward! It’s a great question Libby. I think people are waiting for someone else to come along and when someone comes along with hope that something can be done along with a deep passion towards it, it in turn motivates others. It can ignite two, then three, and others look at them and say this is what I want and climb aboard. When passion ignites, things move forward!

]]> Comment on Branding 365 – Your Audience is NOT Everyone, No Matter What You Think, by Branding Expert, Libby Gill by Libby Gill http://libbygill.com/blog/branding-365-your-audience-is-not-everyone-no-matter-what-you-think-by-branding-expert-libby-gill/#comment-688 Libby Gill Mon, 03 Oct 2011 23:11:44 +0000 http://blog.libbygill.com/?p=795#comment-688 Hi Kevin, glad you liked the blog. And best of luck with your launch! Hi Kevin, glad you liked the blog. And best of luck with your launch!

]]> Comment on Branding 365 – Your Audience is NOT Everyone, No Matter What You Think, by Branding Expert, Libby Gill by Kevin Smith http://libbygill.com/blog/branding-365-your-audience-is-not-everyone-no-matter-what-you-think-by-branding-expert-libby-gill/#comment-676 Kevin Smith Tue, 20 Sep 2011 23:42:50 +0000 http://blog.libbygill.com/?p=795#comment-676 Libby, This is good information and will help me with in the final stages of the setup and give me ideas of how to promote my business as well as i get closer to going live in the next few weeks so again great job with your business and your promotion ideas ! Kevin Libby,

This is good information and will help me with in the final stages of the setup and give me ideas of how to promote my business as well as i get closer to going live in the next few weeks so again great job with your business and your promotion ideas !

Kevin

]]> Comment on Music Is Food For The Soul, And Your Brand? by Julian Treasure http://libbygill.com/blog/music-is-food-for-the-soul-and-your-brand/#comment-578 Julian Treasure Sat, 30 Apr 2011 12:21:30 +0000 http://libbygill.com/?p=2081#comment-578 Great to see you spreading the message about the importance of audio in branding, Libby - and also thank you for mentioning sound other then music. As I commented at the bottom of the Inc piece, it's far too common that 'sound' and 'music' are used interchangeably in discussions of this important and fast-growing field. Brand sound is so much more than music! It includes (aong many other expressions) the unpleasant buzz of a chiller cabinet in a restaurant, the voice of the corporate receptionist, the acoustics of a meeting room and all of the sound customers associate with using the product, including the sound of its name. I run through all this in a TEDx talk [http://www.youtube.com/watch?v=uTDoz90H9kA&]. I hope this gives you and your network even more food for thought. The bottom line: we experience the world in all five senses, and it is natural that the branding community is now getting excited about multisensory branding, after decades of over-reliance on visual messaging. The good news is that sensory branding methods, especially creating sensory brand experiences that are congruent with brand promise and brand personality, really work: they increase sales, customer satisfaction and brand value. Great to see you spreading the message about the importance of audio in branding, Libby – and also thank you for mentioning sound other then music. As I commented at the bottom of the Inc piece, it’s far too common that ‘sound’ and ‘music’ are used interchangeably in discussions of this important and fast-growing field. Brand sound is so much more than music! It includes (aong many other expressions) the unpleasant buzz of a chiller cabinet in a restaurant, the voice of the corporate receptionist, the acoustics of a meeting room and all of the sound customers associate with using the product, including the sound of its name. I run through all this in a TEDx talk [http://www.youtube.com/watch?v=uTDoz90H9kA&]. I hope this gives you and your network even more food for thought.

The bottom line: we experience the world in all five senses, and it is natural that the branding community is now getting excited about multisensory branding, after decades of over-reliance on visual messaging. The good news is that sensory branding methods, especially creating sensory brand experiences that are congruent with brand promise and brand personality, really work: they increase sales, customer satisfaction and brand value.

]]> Comment on Music Is Food For The Soul, And Your Brand? by steve keller http://libbygill.com/blog/music-is-food-for-the-soul-and-your-brand/#comment-554 steve keller Thu, 28 Apr 2011 05:00:13 +0000 http://libbygill.com/?p=2081#comment-554 It's exciting to see more interest recently in audio branding. While many brands use sound as part of their marketing communication (e.g. music in commercials, sound design, voice overs), so few have any type of strategic approach. A good audio branding agency can help you with the strategy, execution and measurement necessary to yield a significant ROI when developing audio assets for a brand. Thanks for drawing attention to the power of sound in communicating your brand identity! Steve Keller iV It’s exciting to see more interest recently in audio branding. While many brands use sound as part of their marketing communication (e.g. music in commercials, sound design, voice overs), so few have any type of strategic approach.

A good audio branding agency can help you with the strategy, execution and measurement necessary to yield a significant ROI when developing audio assets for a brand.

Thanks for drawing attention to the power of sound in communicating your brand identity!

Steve Keller
iV

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