Last week I got an email from a member of my Facebook Group who had purchased my 1 Day Web Makeover DVD. She wanted to know what the most important objectives are when first establishing a brand. I sat with that question for a long time in order to answer her clearly, so she could effectively integrate my response into all of her business building efforts. My answers are below. I also decided to do a no-cost 45-minute webinar filled with information to help you give your website a wow makeover that delivers results, because like it or not, the website is the hub of your brand - at least online. Here’s the link to register: https://www3.gotomeeting.com/register/744065334
Here are my 7 Strategies to Build Your Brand to get you thinking right away:
#1. Create your personal “success spin” so you can succinctly and memorably position yourself and your company in any situation. Think “elevator pitch” on steroids.
#2. Differentiate yourself from competitors, even when they offer similar skills, services or products – and get used to saying it out loud.
#3. Building brand advocates. Be sure to establish immediate rapport with colleagues, customers and clients, and keep the conversation going, even if it’s not a paying gig. Brand advocates are a huge asset in any business.
#4. Repackage yourself to revitalize your role within your team or company.
#5. Learn to use the media without letting the media use you – that includes social media too!
#6. Master leadership skills and establish expert status in your field. (I have an entire blog dedicated to this early next week – and I’ll cover it more extensively in my newsletter, so if you haven’t signed up, be sure to do so. http://LibbyGill.com)
#7. Promote team-building through improved communication, collaboration and connection – treat JV opportunities and partners as part of your team.
Until next time, Libby Gill Brand Strategist, Keynote Speaker, Executive Coach …and Bestselling Author of You Unstuck