Okay, today's title is a little tongue-in-cheek. But definitely one of the biggest mistakes you may be guilty of making right now, is that you may not be confirming your credibility persuasively enough to position yourself as the go-to authority in your field. The Yoda, if you will. Let's assume that you have a ton of amazing information, products and services to offer your clients. In fact, I see stellar authors, speakers, psychologists, real estate professionals, people in all walks of life all the time who, like you, are not experiencing the success they deserve.
Why? Because they have not established themselves as the authority in their field, or their cities, or whatever you consider your market to be. Notice I didn’t say an authority in your field. I said the authority. Because I want you to be one of one – not one of lots of people who do something similar if not exactly the same thing you do.
My personal mission in life is to stamp out the generic. We’re not generic people or generic professionals. So why should our marketplace positioning be generic? And by the way, I’m not suggesting that you turn yourself into something fake or phony for the sake of being different. Rather, I want you to find a way to position yourself in order to reach the right audience in a credible and compelling way.
It’s also very possible that you take your experience for granted and undervalue your own worth. Women particularly tend to be guilty of this – but it’s a huge mistake for anyone. I often tell people that the first sale is to yourself, but if you don’t believe your credibility, no one else will either.
I want to point out that having credibility and creating the perception of credibility are two very different things. This week, we’re going to look at what makes you a credible authority, then how you create and confirm that perception in the eyes of your audience.
If you know that you are NOT branding yourself well enough, please stop spinning your wheels and sign up for my no-cost 45-minute webinar on March 9th on "The 3 Biggest Mistakes Small Businesses Make with Their Website." This teleseminar will be filled with information to help you give your website a wow makeover that delivers results.
Because like it or not, the website is the hub of your brand and it is where your credentialed expertise is MOST apparent – at least online. Here’s the link to register: https://www3.gotomeeting.com/register/744065334