One of the things that I try to impress upon executive coaching clients, entrepreneur coaching clients, and branding clients alike is to STOP being 007. Having your brand, your expertise, and why you’re the best in your business right out front is super important. It needs to be on the home page of your website, on your sales pages, and even on your business card (think side B if you have to).
This should also involve your social media presence. Featuring your expertise by responding to Linkedin questions, for instance, or hosting a BlogTalkRadio show or Youtube channel is vital in today’s online media world. And don’t be shy about directing us to those places with social media buttons on your website and your blog.
Finally, no matter what you do, always sign off with your full contact information and website and blog URLs. In today’s speedy “click on peas to get to carrots” mentality, finding you needs to be a simple click of the button. (And definitely remember to fill your blogs and tweets, etc., with lots of links to your products and pages!)
To find out more on how to make your website ROCK your brand, check, out my 1 Day Web Makeover at http://bit.ly/FixMyWebsite
To your continued and immediate success!