I love people who aren't afraid to be a little out there. In a world of copycats, it's a joy to see true originals fly their freak flags proudly. The same is true for companies who refuse to succumb to the Dunder-Mifflin-izing of the world and, instead, embrace uniqueness. Zappos.com is one of those companies I love for its quirky culture. In my book You Unstuck, I profile Zappos CEO Tony Hseish and highlight the company's core values, including my favorite: #3 Create fun and a little weirdness.
What quirks do you have that set you apart from the pack? Here are a few that people boldly admitted to online:
- “I won't cook on my stove if I have a shirt on. All that spattering butter messed up a good shirt back in 91' and I never forgot it.”
- “I like to play with yo-yos, during executive staff meetings.”
- “Everyone I care about has a song assigned to them, and when I’m missing them I listen to their song over and over again.” (Sonic branding, anyone?!?!)
We all have our little oddities that define who we are; brands are no different. Check out this article in today's LA Times to learn about Zappos' "culture tours," then ask yourself how your brand embraces your uniqueness!