Have you ever thought about the role sound plays in your brand message? If not, welcome to the world of sonic branding! As noted in this piece from Inc. Magazine, sonic branding is everything from ringtones to hold music - the acoustic vibrations and rising choruses that can help you build a powerful (and very memorable) brand identity. Pause for a moment and think about a time when a certain piece of music transformed you back to a period in your childhood. Or when the musical notes of a chirping bird made you yearn for summer in the dead of winter.
Sound has the ability to make us laugh or cry; to bring back old or stir up new memories of a person or thing. Why not put this to work for your business and your brand?