Reinvention – 3 Steps to Choosing Your Personal Brand EVERY Day – Step ONE


Reinvention! You’re Right on Track!  …but what track is that?Over the next 3 weeks, I’m going to blog on the 3 Steps to reinventing your life. Please feel free to weight in with your own personal stories both here on my blog and on my Facebook Group -- DEFINITELY tune in each Wednesday to follow along with the discussion though – because I know one thing, getting from where you ARE to where you want to BE means getting UNstuckin a BIG way!

One of the most astounding things about life is that every day, without fail, we face thousands of choices around who we are, what we do, and what we WANT to do. From the small decisions, like what to wear, to the very large, like what do we want from our professional lives and from our friends, family and colleagues.

Yes, life is a series of reinventions over and over and over – but if that is true, then why do we so often feel trapped?  First of all, it’s really important to remember that feelings are not facts. The fact is that you have control over your life – what you think, what you say and what you do. Reinvention is your RIGHT, and in order to live your life well, it’s your responsibility. You literally owe it to yourself, and believe me, it’s a debt worth paying.

I know a lot about being stuck. At times in my life I’ve been stuck in a family plagued by alcoholism and mental illness, in an overweight and out-of-shape body, in a marriage that wasn’t right for me, and in a career that I’d outgrown.  But what did that look like from the OUTSIDE?  It looked like a successful career, a nice husband, a great home…. I “should” have been thrilled and fulfilled. The truth?  I was miserable. It simply was not what I wanted to do with my life.

So, at age 47, when some are slowing down, I decided it was high time to reinvent my personal and professional life.  I left the corporate world, started my first business, published my first book, lost 25 pounds and became newly single.  What I learned is that if you want to reinvent, you’ve got to take a risk. And then keep on taking ‘em.

Do not get me wrong here -- I did have that moment where I thought, “I had a family depending on me. How could I risk walking away from everything to reinvent myself?”  In fact, I had a LOT of those moments.  But personally, no matter how many times I asked that question, the answer was always, “How could I not?”  After all, this is not the dress rehearsal. This is LIFE. The curtains are up. And that moment, faced with great opportunity in my career, I made the crucial decision to reinvent myself, lock stock and personal brand.

Step 1. Assess. The first step that I used and that I teach those I now mentor is always assess. Don’t just leap off the ledge – take the time to assess every aspect of your life. The following list represents major areas of your personal or professional life. It’s from my book, “You Unstuck,”and it’s a GREAT way to get started.  Because even though your life may LOOK good from the outside, the only one who knows for sure is YOU.

Use this assessment to rate your satisfaction level on a 1-10 scale (1 being least satisfied, 10 being most satisfied – if a category isn’t especially meaningful to you, factor that into your score. For example, if you’re single and happy about it, there’s no need to give yourself a low rating on Significant Other. You’re not scoring yourself on whether or not you have a significant other, just if you’re satisfied with what you do have). Next, note in a few words where you’re at in each area. For instance, Significant Other – no time to date = 2 … Relationships with Friends – I have a great group of friends = 9. Here are the categories to use in your assessment: Career, Finances, Health and Self-Care, Relationships with Family, Relationships with Friends, Significant Other, Purpose or Spirituality, Personal Growth, Recreation and Fun, Home/Office/Living Space.

Remember, this assessment is only step one in your reinvention. But it is your starting place. Because without an honest appraisal of EVERYTHING, it’s quite possible that you won’t change ANYTHING.

Tune in next Wednesday for Steps 2 and 3… Address and Assert! To be part of a deeper discussion with me on issues like this one, sign up for my “Tips to Get You Unstuck” on my website: (the sign up button is on the top right of the page).

Until next time, Libby Gill Branding Expert, Executive Coach, Keynote Speaker

PS: If you’re ready to get your powerful plan to reinvent YOUR life and get Unstuck, pick up a copy of my best seller, “You Unstuck - Mastering the New Rules of Risk-Taking in Work and Life.”