Many wonderful things happen when your brand is CLEAR and compelling – when you are promoting FROM your brand, rather than promoting a scattered array of products, events, joint ventures, etc. – that do not have a clear and compelling focal point. 1. The number one task is always to feature your core message and expertise first. In this way you are constantly building your online recognized expertise. That has many wins – but the main one is building your audience – the one that is attracted to what you do and how you do it.
2. The second task (and win) is simple but not easy – it’s to build your products and events FROM your brand – from your core expertise and passion. In that way you hold the mindshare of your client base. 'Capture the mindshare' WELL, and you naturally capture the MARKET share. In other words, you may not be the only one out there doing what you do, but if you capture the hearts and minds of your audience well enough, it will be YOU that they turn to, rather than another provider. This is where branding really comes to the front: Who you are, what you do, and how well do you communicate it through events and products.
3. Finally, there’s another win that almost comes in through a side door – it’s affiliates and joint venture partners. When you are well known and respected as an expert in your field – one who produces great products and events – OTHER experts want to work with you. It's like becoming a magnet for other amazing experts - in your field and in other fields. Everyone wants to hang around with you! And little by little, THEIR client / fan base becomes YOUR client / fan base -- simply because your branded expertise is introduced to them (and it's too compelling to ignore).
Simple? You bet! Easy? Nope – not easy.
I’ve built an entire career around supporting remarkable executives and business owners identify their core ideas and passions, build their brand around that core, and promote their products, services and events under that umbrella of their brand. If you’ve hit a wall around the SEO idea and are ready to try marketing that works and to build a website that is not working against you – back up and start with the 1-2-3 of your brand.
To support you all to create your branded website as effectively as possible, on March 9th, I will hold a no-cost 45-minute webinar- filled with information to help you give your website a wow makeover that delivers results, because like it or not, the website is the hub of your brand – at least online. Here’s the link to register: https://www3.gotomeeting.com/register/744065334
Until next time, Libby Gill Branding Expert, Executive Coach, Keynote Speaker