Quick! What are the three critical elements your website homepage must have? I say “quick” because you’ve only got about five seconds to capture the attention of your site visitors. I’m asking you this now because I’ve got a fun freebie on the homepage of my site called The Ten Stupid Things People Do to Mess Up Their Websites (and How to Fix Them). But it’s going away, soon to be replaced with an excerpt from my brand new You Unstuck Workbook, which you’ll also be able to download for free.
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Time's a-wastin' so here are those three things you need to watch out for web-wise:
- Clarity of message. While it’s nice to be clever with your copy and images, if your customers don’t get who you are and what you do at a glance, they’re gone. Make sure you have a concise and compelling message.
- Visual appeal. Just because your 8 year old nephew can build your website, doesn’t mean he should. Your site needs to look professional, stylish and up to date. Get a professional on the case.
- Call to action. You’ve probably heard the old Sales 101 adage “ask for the business.” Well, it’s the same with your website. You need to ask for the business by telling your visitors what to do. Whether it’s sign up for your free tips, buy a product, click a link, or join a community – take them by the hand and lead them along.
Stay tuned for more info about my Monthly Mindshare segment on the very cool Catalyst Business Radio and also my new book coming out next Spring!