Aligning Personal Brand with Organizational Vision

In these challenging times, it’s more important than ever that your brand cuts through the clutter and captures the mindshare of your customers and clients. Because once you’ve got their mindshare – that is, their trust, loyalty, heads and hearts – the market share will follow. So how do you 'capture the mindshare'? Creating distinctive brands based on their unique gifts and authentic customer value is the path to success – and anything less will just leave you lost in all the noise out there. Here are the key strategies for creating a powerful personal brand:

  • Create your personal “success spin” so you can succinctly and memorably position yourself and your company in any situation
  • Differentiate yourself from competitors, even when they offer similar skills, services or products
  • Establish immediate rapport with colleagues, customers and clients
  • Repackage yourself to revitalize your role within your team or company
  • Learn to use the media without letting the media use you
  • Master leadership skills and establish expert status in your field
  • Promote team-building through improved communication, collaboration and connection
  • Build a cycle of continuous improvement and brand excellence to see better bottom-line results fast

These are the points you need to be focusing on every single day. To learn more about branding your WEBSITE — the #1 tool you have online, take my 1 Day Web Makeover Course. At under a hundred dollars, it’s a million dollar investment in your success.

Until next time, Libby Gill Branding Expert, Executive Coach, Keynote Speaker