One of my team members is always mentioning Gary Vaynerchuk, a personal favorite of hers in the speaking world. We often talk about how he has seamlessly combined his personal style with his brand. If you don't know who Gary Vaynerchuk is, he's the author of, "Crush It," and a well known speaker. He usually speaks from the stage in beat up jeans and a T-shirt, using what my team member calls "his Brooklyn street" vernacular. It's all part of his gig, his schtick -- in essence, his brand. My brand? Well, I definitely bring a more polished, professional posture when I enter the stage. I wouldn't dream of going out there barefoot, for instance. But I am far from aloof and formal. Being able to joke around with my audience and cut through the space between the stage and everyone else is a BIG priority for me. And it's important for me not to stand there telling stories from my life and experience, as much as use examples and case studies that the audience can personally and professionally connect with very strongly.
Branding isn't intuitive, after all. Often, I find audiences have a big "aha moment" when they get what I'm talking about, but very often, initially, they'll wonder just what the subject is really all about. That's what I want this week to really focus on. Helping ALL of you to embrace the simple idea and core definition of branding. At its core, branding is simply articulating your authentic value. YOUR -- AUTHENTIC -- VALUE. The YOU in the crowd and what is useful and meaningful and unique about you, your company, your products, your message and how they serve your best customer.
So today, and for the rest of this weekend, you have an assignment. Sit with that idea, and contemplate what it would LOOK like, what does it sound like, what in YOU, as a person, embodies your brand and your branded image.
Your answers may surprise you.
I would love to hear your feedback and personal experiences as you contemplate this. Please feel free to shoot me a note on the wall of my Facebook Group: http://www.facebook.com/rockawaywriter#!/group.php?gid=298168720553 and I'll try to offer some feedback or even an idea here or there.
To your brand!
Branding Expert, Bestselling Author, and Keynote Speaker http://www.LibbyGill.com/Store
PS: And remember to tune in all year for my 365 Branding Blog! If you’re in a hurry, and don’t have a year to digest and implement one tip at a time, definitely grab my 1-Day Web Makeover DVD series. You can find it at http://www.LibbyGill.com/Store