I’m talking about customer testimonials, one of the most powerful ways to establish your credibility and value, all while differentiating yourself from the competition. And the beauty of using testimonials is that your satisfied clients are praising your products or services, not you.
Here’s what you do. Contact 3-5 past or current clients who love your work, and ask them if they’d be willing to give you an endorsement. Believe me, if they’re happy with you, they’ll have no objection letting others know.
Testimonials can be written (include a headshot), audio or video. Be sure to get permission in writing, email is fine, and keep it in your files. It’s important that you can document your endorsements.
For the testimonial, ask your customers to state the problem they had and how you solved it. If they can quantify the results as money saved, money/clients brought in, or the amount of time involved – so much the better. They should also include their name, job title and company. (If you need to consider confidentiality, contact me and I’ll tell you how to handle this!)
Here’s an example of a testimonial - this is for real, btw!
As a branding expert, I know a lot of people in the world of marketing. But when I needed help with online marketing strategies, I turned to Paul Keetch (www.PaulKeetch.com). Paul showed me how to automate my marketing activities to build my membership coaching group, MyAccountabilityClub.com, saving me thousands of dollars in the process. His dedication to my success has been invaluable to my company’s growth.
Libby Gill, CEO of Libby Gill & Company and Founder of MyAccountabilityClub.com
Add testimonials to your website, collateral materials and sales conversations. Remember, it’s not what you say about yourself, but what others say about you that really counts!