In entrepreneurial or executive life, it is essential that you 'capture the mindshare' – that is, the heads and heart – of your customers, clients and colleagues. Many companies and professionals, however, are driving business opportunities away without even realizing it. As a brand strategist, and as a coach, there are some basic mistakes that I see entrepreneurs make over and over again that not only aren’t winning them new business, they’re actually driving business away. This week, I’m going to tell you what some of those branding errors are and get into some practical, simple ways you can avoid them and turn your branding around. Don’t panic! It’s not about throwing out everything you’re doing, but about making some tweaks to your brand message, marketplace position and marketing materials so you can gain the competitive edge.
- You’re not confirming your credibility persuasively enough to position yourself as the go-to authority in your field.
- You haven’t created a compelling call-to-action on your website, in your marketing materials or in your sales conversations.
- Your website is NOT selling (or upselling) your clients, either because it's overwhelming, poorly branded, or missing some key bricks in your branding foundation.
As skilled and knowledgeable as you may be in real estate or financial services or fitness or whatever you do, it can be very difficult to assess your own brand. This is why I want you to get some objectivity about how you’re positioning yourself in the marketplace, and then some quick and easy things you can do immediately to elevate your brand. Consumers have lots of choices and you’ve got to give them plenty of reasons to choose you.
For today, sit with those three mistakes and hold yourself accountable. Consider your products, services and brand. Are you doing a great job – or are you leaving money, clients and opportunities just out of your reach?
Definitely, absolutely be sure that your website is doing everything it should be to support the rest of your activities. To learn more, go to 1 Day Web Makeover Course. At less than $100, it’s a million-dollar investment in your success.
You can also grab my free video right now that reveals the #1Website Blunder that is killing your conversion.
Until next time, Libby Gill Brand Strategist, Executive Coach, Keynote Speaker