Band-Aid Branding - By Branding Expert Libby Gill

Today I have a quick observation I wanted to share with you all.  Yesterday, walking along on a beautiful cobblestoned Italian street, an American family was walking in front of us -- faster than you could blink an eye, they're little daughter tripped and skinned up her knees.  The mom then began a search for the only thing her little girl wanted, a Band Aid.  Why do I capitalize Band Aid?  Because it's actually a brand name of a bandage company.  Those little bandages we use are not necessarily Band Aids.  Only those made by the Band Aid company are theirs.  That company has done such a marvelous job, that moms and kids everywhere use the name of the manufacturer as the name of the PRODUCT. Today, I have a small, simply assignment for you all.  Stop and ask yourself, is my company's name even remotely tied to my product or service?

Tune in tomorrow to learn how to continue your everyday effort, to set yourself apart from the competition and appeal to your best clients, just by being you! If you’re in a hurry and don’t have a year to digest and implement your brand one tip at a time, definitely grab my 1-Day Web Makeover DVD series. You can find it at

Libby Gill Branding Expert, Bestselling Author, and Keynote Speaker