Building a Brand Strategy, by Branding Expert, Libby Gill

Yesterday I posed 5 questions to get you started thinking about your brand.  As 2011 comes more and more into view, getting a clearer image of what your brand is and how you present it is vital to your success.  So the MOST important question to ponder next is: What do you think is/has been the most successful component of your brand, including both the brand message and the brand expressions (like your website, logo, collateral, etc.)?

… And what do you think are the least effective elements of your brand?

When you’ve answered this, you can begin to embrace and feature the BEST aspects of your company, products and create a brand strategy for success.

Think of these four building blocks:  Identification, Selection, Differentiation, and Communication.

This is what I call brand renovation!  To find out how to make your website totally build your brand, check, out my 1 Day Web Makeover at

And definitely sign up for my newsletter to get all of my branding tips and invitations to my free teleseminars.

To your continued and immediate success!

Libby Gill, Branding Expert, Executive Coach, Keynote Speaker and Best Selling Author of “You Unstuck – Mastering the New Rules of Risk-taking in Work and Life”