In tough economic times like we’ve been experiencing right now – and may for the foreseeable future - it’s essential to get back to basics. What’s really important to you? Who and what do you cherish most? Where do you want to focus your time, energy and resources?
Getting back to basics is especially important when it comes to branding your business. While you may not want to check your 401K every day, now is not the time to check out on your brand. You need to relentlessly (though not obnoxiously) educate your customers about the value you bring them so they’ll keep coming back for more, bringing friends, family and colleagues.
But all this brand-building doesn’t have to break the bank. Even though the bottom may have dropped out of the financial world, there are still plenty of cost-effective ways to enhance your image. Try these tips for creating and maintaining a powerful business brand:
- Learn to pitch like a PR pro. Internet marketing is critical these days, but don’t overlook newspaper, radio and TV outlets that can speak directly to your core audience. Put together a killer pitch and email it to as many editors and publishers as possible, following up with a personal phone call.
- Try some good old-fashioned bartering, also known as cross-promotion. By joining forces with a colleague, you can often double your branding bang. For example, if you own a hair salon, you might invite a local expert or author to join you in hosting a “Salon at the Salon” cocktail discussion. Get your local dignitaries and media to attend by benefiting a great cause and offering a well-produced event. If you’ve got news crews or photographers covering the action, make sure you have some interesting visuals for them to shoot that include your logo and key branding language as part of your decor.
- Communicate, communicate, communicate with your customers and clients. Whether that’s in person at your place of business, during networking functions or online, make sure you’re updating your audience on the latest happenings in your business – and theirs. Let your clients know about special offers, upcoming events, or anything else that offers them value and keeps your brand top of mind.
- Finally, make sure you convert your customers and clients into brand evangelists. Don’t assume they’re spreading the word about how great you are. Instead, ask them for referrals, letters of reference, or testimonials for your website. Better yet, start an affiliate program and make them a partner in your success.
And definitely, absolutely be sure that your website is doing everything it should be to support the rest of your activities. To learn more, go to 1 Day Web Makeover Course. At less than $100, it’s a million-dollar investment in your success.
You can also grab my free video right now that reveals the #1Website Blunder that is killing your conversion.
Until next time, Libby Gill Brand Strategist, Executive Coach, Keynote Speaker