I mentioned in a recent blog how important your website is to establishing your credibility and your brand. This is difficult to envision if you don’t have a website yet – or if you have one that’s been up for a while, but you know needs some creative renovation.
Throughout this entire year, I’ll teach you to build your branding blocks and implement them in many creative, compelling ways in a website that works for your business.
The bottom line is this: You can’t be vanilla if you want to make an impression on the Internet. Learning to embrace your uniqueness to its fullest to appeal to your best prospects and communicating your brand’s value proposition with laser focus is ALWAYS your end game.
And when it comes to websites, believe me, it doesn’t matter what you want or about making your site pretty. You have business goals, so it’s what your clients want, need and expect to find. Your website is the foundation for your brand – and all of your web marketing. So tune in every day for the next 350+ days to use my tips and tricks as an industry leader to make your site a destination for your best clients.
If this is not something you can take a year to implement, piece by piece, take my 1-Day Website Makeover course. In it, you’ll learn to review your current site and see if you measure up with specifics like: A Call To Action, Compelling Testimonials, Useful Links, Legal Language, Images and much more.
You’ll review the basics of good copywriting and how to create captivating quickly-read entry pages and explore some of the more advanced content elements including blogging, ecommerce, video, chat, bulletin boards, widgets.
The 1-Day Web Makeover DVD Series is available at $279.00 – and it’s a toolkit of ideas, how-to and must-haves that will keep your website fresh, dynamic and a compelling part of your brand. You can find it at http://LibbyGill.com/store
Until next time!
Libby Gill Branding Expert, Bestselling Author, and Keynote Speaker