Mindshare Branding: Winery Tour Pt 2

Join me for another stop on the Mindshare Branding winery tour where I’ll take you behind the scenes at a winery in Napa Valley to let you in on some of the branding strategies used in this competitive industry.

We’ll be stopping at the Miner Family Vineyards, where you’ll see how this savvy group of vintners turned what has historically been perceived as a low-end product, Rose wine, into a new and highly marketable libation.  You’ll also learn how the Miner family turned a potential liability into a big advantage – and a signature taste – by the spin they put on the unforeseen result of the recent wildfires.  A votre sante!

Reblog this post [with Zemanta]