Mindshare Branding: Winery Tour Pt 1

I just spent a gorgeous long weekend in Napa Valley, the heart of California's wine country, and decided to go on a little branding tour. Whether or not you’re an oenophile (wine lover, that is), I know you'll be fascinated as I let you in on some branding secrets used by the wineries to 'capture the mindshare' of their customers. Follow along for the next two weeks as I take you on a video 'Capture The Mindshare' Branding Winery Tour to show you how wine makers and merchants thrive in a very competitive marketplace.  Cheers!