Being able to articulate who you are at the drop of a hat is vital to building your brand. Let me use myself as an example – well, one aspect of myself, professionally. I am passionate about helping people brand and build their businesses. I believe that other than you yourself, your website is the biggest platform you have for establishing your brand. Helping people to understand what branding is, and why it’s vital to their success is the core of that “who am I” message. Branding is simply the articulation of your authentic value across multiple platforms. So think of your website as the mother ship of all your messaging platforms -- including your newsletter, your blog, your sales conversations, social media profiles, and even your “elevator pitch.” In other words, it’s the totality of the messages you put out to reach your ideal customers and to let them know about the unique value – whether product or service – that you can provide to them. Having a successful, well branded website is probably the most important effort you can make online.
If you know that your website could deliver far more for your company than it is now, then my 1 Day Web Makeover Course is a no brainer. At under $300 it can help you create a Mindshare Brand. Through your website, your brand makes a promise to the customer or the prospect. A Mindshare Brand goes further and gets into people’s heads and delivers on their promise consistently, again and again, over time.
So your brand message (i.e., Who Are You?) sets an expectation, then, you deliver on that expectation. If this sounds a little tricky, it is. But it’s these branding blocks that build your business.
As a brand strategist, I can help you articulate your unique value and create powerful language that will establish your credibility and give you a competitive edge. After that, it’s up to you to deliver on your brand promise. As a coach I help clients with that, too. In fact, my promise is to help you take your brand and your business to the next level of success. If you want to know more about how I do that, feel free to call us to set a complimentary consultation at 310.215.0222.
To YOUR Mindshare Brand! Libby Gill, Branding Expert, Bestselling Author, and Executive Coach
PS: To learn more about my 1 Day Web Makeover Course, go to http://libbygill.com/store