Media Q&A for You Unstuck & Mindshare Branding

Attention Producers & Hosts

Feel free to use these questions for your background and preparation to interview Libby regarding her award-winning book “You Unstuck: Mastering the New Rules of Risk-taking in Work and Life.”  Below are background questions regarding her branding and web strategies.

You Unstuck

1. What inspired you to write your new book, You Unstuck: Mastering the New Rules of Risk-taking?As a coach for entrepreneurs and executives from all over the country, you’ve gotten a lot of people unstuck.  Have you ever been stuck in your personal or professional life?
2. You make an amazing promise right in the first chapter of You Unstuck.  You say that you will personally coach anyone who follows your program faithfully and doesn’t get positive results.   Aren’t you taking a big risk with a guarantee like that?
3. Why do we get so excited about our goals and plans and then just drop off over time?
4. What kinds of “stuckness” do you see most often in people who come to you for help
5. I know you’ve said many people suffer from “Riskophobia.”  What do you mean by that?
6. In your book, you talk about creating an Escalating Risk Hierarchy.  How do we do that and what result can we expect? Do you have some tips for people who are stuck in relationship ruts?
7. How about those who stuck with regard to their finances? Lots of us stay stuck in our health and fitness habits.
8. How can your YOU UNSTUCK process help those of us who struggle with weight or exercise?

“Mindshare Branding” Questions

1. Tell us about your background in branding.
2. Branding is one of those incredibly overused terms.  Can you explain what you mean when you talk about branding?
3. You tell people that they have to “capture the mindshare” of their customers or clients.  What do you mean by that?
4. Why is it critical that we think about our brand?  Does everyone need a brand, no matter what kind of business they’re in?
5. You helped launch the Dr. Phil Show?  How did you come to work with him?  What was your strategy behind the launch?
6. You have 5 specific strategies that you share with business groups across the country.  Can you walk us through your 5 Strategies for Creating a Mindshare Brand?
7. You say that there are three critical elements every WOW website must have.  What are they?
8. What about people working within corporations?  Do they need brands?
9. How can working with a branding consultant or a coach be beneficial to people?
10. Tell me about your branding programs that you have coming up.

Brief Bio/Intro

An entertainment industry veteran, Libby Gill spent fifteen years heading public relations and corporate communications at Universal Studios, Sony Pictures Entertainment and Turner Broadcasting. She was also the branding/PR brain behind the launch of the Dr. Phil Show.

Libby is now an internationally respected executive coach, brand strategist, speaker and bestselling author. Her latest bestseller, “You Unstuck: Mastering the New Rules of Risk-taking in Work and Life” won a 2010 Independent Publishers Award.

She has shared her success strategies on the Today Show, The Big Idea with Donny Deutsch, CNN, NPR, Oprah & Friends Radio Network, Fox News, CBS Early Show, and in Time Magazine, Business Week, the New York Times, the Wall Street Journal, O Magazine, Good Housekeeping, Self and many more.