Recommended Reading

Here are some business books I love.

Happy reading!

The Education of Millionaires: It’s Not What You Think and It’s Not Too Late by Michael Ellsberg

 

Michael Ellsberg sets out to fill in the missing pieces of the success formula by interviewing a wide range of millionaires and billionaires who don’t have college degrees, including Russell Simmons, Facebook co-founder Dustin Moskovitz and many more.  He gives you his insights on how:

  • Fashion designer Marc Ecko started earning $1,000 a week in high school with his own clothing business and later grew it into an empire.
  • Billionaire Phillip Ruffin went from lowly department store employee with no college degree to owner of Treasure Island on the Vegas strip.
  • John Paul DeJoria went from homelessness to billionaire as the co-founder of John Paul Mitchell Systems hair care products.

 

The Art of Start by Guy Kawasaki

Kawasaki focuses on entrepreneurship and shares key points about starting a business, bootstrapping and pitching new ideas to potential investors.

According to him, the five most important things an entrepreneur should be mindful of include:

  1. Make the Meaning: The best reason to start an organization is to make meaning by creating a product or service to make the world a better place.
  2. Make a Mantra: Take your meaning and make a mantra out of it.
  3. Get Going: Start creating and delivering your product or service sooner rather than later. You’ll never know it all.
  4. Define Your Business Model: The greatest idea, technology, product, or service is short-lived without a sustainable business model.
  5. Weave a Mat (Milestones, Assumptions, and Tasks): Establish the major milestones you need to meet, assumptions that are built into your business model; and tasks you need to accomplish to create a viable organization.

 

Change or Die by Alan Deustchman

A powerful book with universal appeal, Change or Die deconstructs and debunks age-old myths about change and empowers us with three critical keys:  Relate, Repeat, and Reframe to help us make important positive changes in our lives.  A fascinating read, this book:

  • Explains breakthrough research and progressive ideas from a wide selection of leaders in medicine, science, and business.
  • Demonstrates how anyone can achieve lasting, revolutionary changes that are positive, attainable and absolutely vital.

 

Today We Are Rich by Tim Sanders

Confidence is a function of lifestyle, driven by a guiding set of principles. Read this book and discover what Tim learned from his grandmother Billye, i.e. concepts handed down from the masters of motivation. You’ll learn how to:

  • Fill your mind with confidence-building thoughts
  • Generate momentum with the words you use
  • Prepare for any challenge
  • Recover from tragedies or setbacks
  • Become a person of your world

 

Mojo: How to Get It, How to Keep It, How to Get it Back if You Lose It by Marshall Goldsmith

Executive coach Marshall Goldsmith lays out the ways we can get and keep our Mojo. Mojo, Goldsmith explains, is that positive spirit toward what we are doing that starts from the inside and radiates to the outside. Our professional and personal Mojo is impacted by four key factors:

  • Identity:  Who do you think you are
  • Achievement:  What have you done lately
  • Reputation:  Who other people think you are
  • Acceptance: What you can do to change or when you need to just let it go

Mind Savvy: The Art of Clear Thinking for Business Success by Lori LoCicero

Using knowledge, logic, reasoning, and common sense, Mind Savvy shows readers how to focus their minds to become more thoughtful decision makers, artful negotiators, proficient problem solvers, and expert communicators.

You’ll learn:

  •  How to make well-informed decisions, boost problem-solving skills, and express thoughts more clearly
  •  Techniques for mastering your thoughts to work efficiently on every challenge, project, and conversation that comes your way
  •  Essential tools for thinking logically and creatively and how to make clear thinking a routine part of your workday
  •  How to prevent obstacles from getting in the way of clarity,  growth, and success