You, the Brand


Whether you’re a stay-at-home mom, corporate employee or small business owner, you have a reputation and image. Once you understand that when you define your brand, you design your life – you’re on your way to creating the personal and professional life you really want to live. Here are five strategies to help you define your personal brand:

  1. Understand that you are your brand, so it must be consistent with your authentic values, gifts and goals.
  2. Stand out from the crowd by identifying what makes you unique and memorable.
  3. Craft an “elevator speech,” that is, an introduction brief enough to deliver on a short elevator ride that answers the question, “So what do you do?”
  4. Broadcast your brand by taking the risk to speak up at social events, community function and networking meetings.
  5. Expand your brand by continuing to set goals for personal excellence and continuous improvement.

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