What I Learned As A Cat Food Brand Hand Model

After my early jobs as a talking Christmas tree at a local mall, a tap dancing bear at Knott’s Berry Farm amusement park and…yep…the hand model for a Fancy Feast cat food ad, I realized that that particular career path did not bode well for my future. So with my theater arts degree firmly in … Read more

What’s Your Emotional Assignment?

January is a great time to think about the changes you want to make – not just in your life – but in the world. The first step is to get very clear on the value you provide. Once you’re committed to functioning at the highest level of self and you’re crystal clear about your value proposition, you’re ready to embark on an undertaking without which your personal life would be incomplete and your professional life unfulfilled. You’ve discovered your Emotional Assignment.

What Really Motivates Your Customer

Understanding what’s important to your customers – whether they are internal or external – and setting expectations accordingly is critical to creating a successful brand.  I’ll give you an example of how one company’s thoughtless handling of their brand turned off a potential customer right from the get-go.  

Does Your Leadership Legacy Have a Long Tail?

I know it’s hard to think about such lofty concepts as legacy these days.  So many business fires need immediate putting out or preventing.  Add to that the unhappy job of disciplining or laying off your people, and sometimes it’s hard to stay passionate about your own work. Is it time to lift your eyes to a more inspiring horizon? 

Do You Have a Plan B?

A former client and now friend has just been laid off.  Her former boss thinks that “Sue” didn’t have a clue, but she did.  In fact, it was only a couple of months ago that Boss said to Sue, “I’m so worried that you’re looking for a new job.” Sue: “No.” Boss: “Phew.” … Here’s the thing: Sue did have a clue. Not only did she have a clue, she had a Plan B already  in place. 

Manage Your Multitasking!

If you’re still wondering whether multitasking really makes you more productive than single-focused tasking, you’re asking the wrong question.  It’s no longer a matter of if, but of how you manage multiple activities.  Because, like it or not, multitasking is here to stay. Unlike a decade or two ago, few so-called knowledge workers, from entry-level … Read more

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