What Really Motivates Your Customer

Understanding what’s important to your customers – whether they are internal or external – and setting expectations accordingly is critical to creating a successful brand.  I’ll give you an example of how one company’s thoughtless handling of their brand turned off a potential customer right from the get-go.  

Risk. Reinvent. Repeat.

Summer is over. School and work are back in session. Maybe you’ve been slowing down or even gotten completely stuck.   Don’t beat up on yourself, it’s all part of the human condition. The first step is to determine where you’re stuck so you can begin getting unstuck.  Take a look at the list below and see if you can pinpoint your stuck spot.

Does Your Leadership Legacy Have a Long Tail?

I know it’s hard to think about such lofty concepts as legacy these days.  So many business fires need immediate putting out or preventing.  Add to that the unhappy job of disciplining or laying off your people, and sometimes it’s hard to stay passionate about your own work. Is it time to lift your eyes to a more inspiring horizon? 

Let Go and Lead!

I spent this past Memorial Day weekend in Boston visiting colleges withmy son, who’s a junior in high school. As he’s getting ready for college
and my older son is graduating from college next year, I’m getting a
huuuuge lesson in letting go.
Letting Go has been a big theme in my coaching this
past month, too. Not letting go of children – though that comes up
occasionally – but letting go of control, specifically of your direct
reports and team members.

Your Behaviors Are Your Brand

When I was growing up, most people had no clue who the big deal CEOs were in this country.  In some cases, it would have been a fair bet to assume that people didn’t even know who the CEO was of the company they worked for.  In those days (and it wasn’t that long ago), it didn’t really matter. No one talked about culture or corporate values then.  As for leadership style? Forget about it!  Today we know many CEOs like they’re superstars. 

Winners Often Quit

I don’t know. Have you ever considered, you know, giving up?That could be your best solution to that stuck space you’re in.  You’re
not shocked, are you? It happens all the time.  Only most people don’t
talk about it, because we’ve been raised from our earliest years to pick
a goal and stick with it until we’ve got it nailed. Or until it nails
us. Either way, it would be a shame to actually quit, right? Not really.

Do You Have a Plan B?

A former client and now friend has just been laid off.  Her former boss thinks that “Sue” didn’t have a clue, but she did.  In fact, it was only a couple of months ago that Boss said to Sue, “I’m so worried that you’re looking for a new job.” Sue: “No.” Boss: “Phew.” … Here’s the thing: Sue did have a clue. Not only did she have a clue, she had a Plan B already  in place. 

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