brandcasters 
Despite difficult economic times, multiple projects and killer deadlines, it’s still possible to find greater satisfaction on the job. It’s all in the attitude. Here are some things you can do to lighten the load for yourself and others.
Understanding what’s important to your customers – whether they are internal or external – and setting expectations accordingly is critical to creating a successful brand. I’ll give you an example of how one company’s thoughtless handling of their brand turned off a potential customer right from the get-go.
I just turned in the manuscript for my new book, Capture the Mindshare and the Market Share Will Follow, which comes out next June. I found the following research on confidence so intriguing, I wanted to share this excerpt with you now…
Summer is over. School and work are back in session. Maybe you’ve been slowing down or even gotten completely stuck. Don’t beat up on yourself, it’s all part of the human condition. The first step is to determine where you’re stuck so you can begin getting unstuck. Take a look at the list below and see if you can pinpoint your stuck spot.
I know it’s hard to think about such lofty concepts as legacy these days. So many business fires need immediate putting out or preventing. Add to that the unhappy job of disciplining or laying off your people, and sometimes it’s hard to stay passionate about your own work. Is it time to lift your eyes to a more inspiring horizon?
I spent this past Memorial Day weekend in Boston visiting colleges withmy son, who’s a junior in high school. As he’s getting ready for college
and my older son is graduating from college next year, I’m getting a
huuuuge lesson in letting go.
Letting Go has been a big theme in my coaching this
past month, too. Not letting go of children – though that comes up
occasionally – but letting go of control, specifically of your direct
reports and team members.
When we arrive at a point in our lives where we need to make somepersonal changes, one of the first things we often do is take a look at
our friends. Which ones will support our reinvention, we wonder? Which
ones might hold us back, or even sabotage our efforts?
When I was growing up, most people had no clue who the big deal CEOs were in this country. In some cases, it would have been a fair bet to assume that people didn’t even know who the CEO was of the company they worked for. In those days (and it wasn’t that long ago), it didn’t really matter. No one talked about culture or corporate values then. As for leadership style? Forget about it! Today we know many CEOs like they’re superstars.
I don’t know. Have you ever considered, you know, giving up?That could be your best solution to that stuck space you’re in. You’re
not shocked, are you? It happens all the time. Only most people don’t
talk about it, because we’ve been raised from our earliest years to pick
a goal and stick with it until we’ve got it nailed. Or until it nails
us. Either way, it would be a shame to actually quit, right? Not really.
A former client and now friend has just been laid off. Her former boss thinks that “Sue” didn’t have a clue, but she did. In fact, it was only a couple of months ago that Boss said to Sue, “I’m so worried that you’re looking for a new job.” Sue: “No.” Boss: “Phew.” … Here’s the thing: Sue did have a clue. Not only did she have a clue, she had a Plan B already in place.