Posts filed under: Branding 101

What Really Motivates Your Customer

Understanding what’s important to your customers - whether they are internal or external - and setting expectations accordingly is critical to creating a successful brand.  I’ll give you an example... Read More

Let Go and Lead!

I spent this past Memorial Day weekend in Boston visiting colleges withmy son, who’s a junior in high school. As he’s getting ready for college and my older son is... Read More