Understanding what’s important to your customers – whether they are internal or external – and setting expectations accordingly is critical to creating a successful brand. I’ll give you an example of how one company’s thoughtless handling of their brand turned off a potential customer right from the get-go.
I spent this past Memorial Day weekend in Boston visiting colleges withmy son, who’s a junior in high school. As he’s getting ready for college
and my older son is graduating from college next year, I’m getting a
huuuuge lesson in letting go.
Letting Go has been a big theme in my coaching this
past month, too. Not letting go of children – though that comes up
occasionally – but letting go of control, specifically of your direct
reports and team members.