What I Learned As A Cat Food Brand Hand Model

After my early jobs as a talking Christmas tree at a local mall, a tap dancing bear at Knott’s Berry Farm amusement park and…yep…the hand model for a Fancy Feast cat food ad, I realized that that particular career path did not bode well for my future. So with my theater arts degree firmly in … Read more

What Really Motivates Your Customer

Understanding what’s important to your customers – whether they are internal or external – and setting expectations accordingly is critical to creating a successful brand.  I’ll give you an example of how one company’s thoughtless handling of their brand turned off a potential customer right from the get-go.  

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