Your Behaviors Are Your Brand
When I was growing up, most people had no clue who the big deal CEOs were in this country. In some cases, it would have been a fair bet to assume that people didn’t even know who the CEO was of the company they worked for. In those days (and it wasn’t that long ago), it didn’t really matter. No one talked about culture or corporate values then. As for leadership style? Forget about it! Today we know many CEOs like they’re superstars.