What’s Your Emotional Assignment?

January is a great time to think about the changes you want to make – not just in your life – but in the world. The first step is to get very clear on the value you provide. Once you’re committed to functioning at the highest level of self and you’re crystal clear about your value proposition, you’re ready to embark on an undertaking without which your personal life would be incomplete and your professional life unfulfilled. You’ve discovered your Emotional Assignment.

What Really Motivates Your Customer

Understanding what’s important to your customers – whether they are internal or external – and setting expectations accordingly is critical to creating a successful brand.  I’ll give you an example of how one company’s thoughtless handling of their brand turned off a potential customer right from the get-go.  

Risk. Reinvent. Repeat.

Summer is over. School and work are back in session. Maybe you’ve been slowing down or even gotten completely stuck.   Don’t beat up on yourself, it’s all part of the human condition. The first step is to determine where you’re stuck so you can begin getting unstuck.  Take a look at the list below and see if you can pinpoint your stuck spot.

Your Behaviors Are Your Brand

When I was growing up, most people had no clue who the big deal CEOs were in this country.  In some cases, it would have been a fair bet to assume that people didn’t even know who the CEO was of the company they worked for.  In those days (and it wasn’t that long ago), it didn’t really matter. No one talked about culture or corporate values then.  As for leadership style? Forget about it!  Today we know many CEOs like they’re superstars. 

Winners Often Quit

I don’t know. Have you ever considered, you know, giving up?That could be your best solution to that stuck space you’re in.  You’re
not shocked, are you? It happens all the time.  Only most people don’t
talk about it, because we’ve been raised from our earliest years to pick
a goal and stick with it until we’ve got it nailed. Or until it nails
us. Either way, it would be a shame to actually quit, right? Not really.

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